Industry: Online Retail & Distribution
Website: coderedthc.com
Challenges Before SEO
The website had low organic search visibility and struggled to attract consistent traffic from search engines. Rankings for industry-related terms were weak, and the site relied heavily on branded searches and direct traffic. Technical gaps and limited content optimization further restricted growth.
Key hurdles included:
- Limited keyword rankings in competitive search results
- Low organic traffic and engagement
- Inconsistent on-page SEO structure
- Indexing and crawlability limitations
- Minimal authority signals
SEO Strategy Implemented
A focused SEO approach was designed to improve visibility and traffic quality while strengthening the website’s authority within its industry.
SEO actions included:
- Keyword research based on buyer and discovery intent
- On-page SEO improvements across core pages
- Technical SEO enhancements for indexing and performance
- Content optimization for relevance and clarity
- Internal linking improvements
Tools & Technologies Used
- Google Search Console
- Google Analytics
- Ahrefs & SEMrush
- Screaming Frog
- Performance and speed optimization tools
Results After SEO
The website experienced improved keyword rankings and increased organic traffic. Several pages began appearing on the first page for relevant industry searches, leading to better engagement and more inbound inquiries.
Key improvements included:
- Steady organic traffic growth
- Higher search visibility across multiple keywords
- Improved site structure and performance
- Increased qualified visitors
- Reduced dependency on paid channels
Conclusion
SEO helped Code Red THC build a stronger organic presence and achieve sustainable growth by focusing on technical improvements and keyword-driven content optimization.
